Social media training for scientists

Learn how to disseminate your research through social media!

We'll start this social media training course by defining what scientific communication is and why social media is today an essential tool for disseminating your research. You'll discover how to set up your strategy, including concrete examples, understanding what to publish and when, what type of message to integrate and how to deliver it effectively. We'll also look at the platforms available and their characteristics, how to set up an editorial calendar and how to make your visuals attractive. Finally, we'll introduce you to the specific tools you need to evaluate your performance and make sure you're doing a great job!

Course curriculum

    1. Workshop agenda

      APERÇU GRATUIT

    1. Introduction

    1. Case study

    2. Who?

    3. What?

    4. Where?

    5. When?

    6. Why?

    7. How?

    8. Exercise book - The 6Ws strategy

    1. To go further

    2. Appendix - Formats for visuals on social networks

    3. Appendix - graphic design tools

    1. Summary

About this course

  • $80.48
  • 14 leçons
  • 1 heures de contenu vidéo

Do you want more?

We have different options, including coaching with our team (taxes included)

What you will learn

  • Why Social Media?

    When it comes to communication, one of the challenges is finding a way to reach your audience. Social media offer a huge opportunity to reach a large part of your public.

  • Content & Planning

    We help you define clear objectives and develop a plan for what to publish, when and on which platforms. Learn how to create an editorial calendar, design personas and align your communications with your organization's vision and mission.

  • Measurement & Analysis

    Beyond publishing, find out how to measure the impact of your actions on social networks. We'll cover performance analysis techniques to refine your strategy and optimize your reach.

Your Instructor

Science Communicator Sofia Silvestri

With a Master's degree in Bioengineering, Sofia is passionate about visualizing and popularizing scientific knowledge. Involved in several student associations, she has had the opportunity to lead workshops on developing interpersonal skills. Sofia has acquired expertise in video content creation and social network management, which she uses to make science more accessible and inspire the future of research.

FAQ

  • Do I need prior experience in marketing or social media to take part?

    No, you don't. This workshop is designed for all levels, from beginners to those with some social media experience. We cover the basics as well as more advanced techniques, making this a suitable learning opportunity for everyone.

  • Why is it important for scientists to be on social media?

    For scientists, a presence on social media is essential. It facilitates the rapid dissemination of discoveries, encourages interaction with peers and the public, boosts their visibility and provides a platform for demystifying science. What's more, it keeps researchers informed of the latest advances and encourages active participation in relevant scientific discussions.

  • Will I learn techniques for engaging and interacting with my audience on social networks?

    Yes, we'll cover strategies for engaging your scientific audience on social media. You'll learn how to create attractive posts, use effective calls to action and interact with your followers to create an engaged community around your research.

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